I need a mobile app for my business? What are my options?
It can be confusing. Trying to understand the mobile app landscape is not for the feint hearted. Then to make a marketing decision on which option to adopt requires a certain degree of technical knowledge. I will attempt to explain below how they all differ and which option is the best for you. Note that this is not and won’t be an exhaustive technical comparison, there are plenty of those out there. This article will only cover IPhone/IPod/IPad and Android apps. To answer the question, which do i need? the simple answer is… one of them. As to which one, the simple answer is, it depends. Let me explain…. The rise of apps is well known, the technical hurdle in bringing an app to market is, for many… is not so well know.