Most web agencies treat all businesses the same. But how you compete, what differentiates you, and what blocks conversion all vary by sector. We have analysed the patterns in 10 UK markets.
Why sectors matter
Most web agencies sell the same service to everyone. They use identical frameworks whether you run an accountancy firm, a SaaS company or a law practice.
But positioning problems vary by sector. What an accountancy firm struggles with, can be different to a SaaS company. The objections people raise, the trust signals that matter, the competitive patterns that show up. They are all different.
When you understand what actually happens in your market, you find faster solutions. Our audit adapts to how competition works in your sector.
Not listed?
We add new sector analyses based on enquiry patterns. If your market is not listed, the competitive gap audit still applies. We examine your specific competitive landscape regardless of sector.
Describe your situationOur approach
Our competitive gap audit follows our method every time. We examine your competitors, identify where you are losing ground and map where your site loses people.
But the questions we ask and the patterns we look for change by sector. Each sector page shows the weakness patterns we see repeatedly in that market.
Track record
Our experience has come from working with clients from various sectors, through multiple roles and client engagements. The sector pages show real competitive research, not theory.
Each sector page shows what we actually look for during audits. The weakness patterns come from analysing real competitor sites across these markets. The conversion leaks come from watching how people actually make decisions in different sectors.
Next step
The competitive gap audit examines the positioning problems specific to your sector. We assess your competitors, identify where you are losing ground and map where your site loses people. You get a roadmap showing what to fix first.
We reply within one working day.
