Practical approaches to increasing revenue from your existing website traffic.
Client logos buried in the footer, testimonials three pages deep, and credentials hidden in an about page do not build trust. Placement determines whether trust signals influence conversion or get ignored entirely.
2 Feb 2026 · 7 min read
5,000 visitors per month means nothing if enquiries stay flat. Traffic growth hides conversion problems until the commercial gap becomes impossible to ignore. The numbers that matter are enquiries and revenue, not sessions.
26 Jan 2026 · 7 min read
Pricing pages that only show numbers without context amplify uncertainty rather than reducing it. Objections about cost, commitment, and value form when pricing appears without explanation or justification.
19 Jan 2026 · 8 min read
About pages filled with company history, mission statements and founder biographies miss the point. Visitors read about pages to assess whether you have solved their problem before, not to learn your timeline.
29 Dec 2025 · 9 min read
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