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Teach My Kids
With just the words 'Teach My Kids' to go by, we were set the challenge of creating a logo, brand and website design.
As a new business, the direction it would take was still a bit hazy!
What we did know was that Teach My Kids was aimed at parents, but would also be used by teachers and children. It needed to use bright colours to associate it to primary school look, without looking to childish.
Category
Branding Strategy Logo Website Design Website Development
Client
Problem
With kids of our own and knowing how difficult it can be to help your children at home with their homework, it was a website that we knew would be well used.
We wanted to make sure the website would be flexible enough to allow the business owners to develop the business and change its direction as they came up with more ideas and inspiration.
Web design requirements included:
Easy to use and navigate
The aim of the website being portrayed visually as well as through text
Colourful, clear, uncluttered text, that would help parents find the required information and products quickly
Web development requirements included:
Being able to add / edit content on a daily basis easily
Incorporate a logged in customer area
Take online payments and subscriptions
Allow customers to track and download resources
Social Media integration - e.g links to Twitter and Facebook
A blog / information section
Solution
Logo and Branding
We helped Teach My Kids come up with a strapline and logo in the first instance. This was key to bringing the brand alive and making sure it was associated with education and learning.
Website Design
The colours used on the website would decide whether the website would appeal to parents or children. Getting the balance of using the primary colours in the right places was difficult.
Opting for shades of blue (one of the primary colours) as the feature colour, gave the website a professional look, whilst keeping it bright and fun.
Website Development
The website needed to be kept up to date on a regular basis.
We provided Teach My Kids with the ability to add worksheets (as PDFs), include links / banner ads to affiliate sites that could be changed easily, have a logged in customer area to allow for subscriptions and one off payments, a shop area, take payments via a payment gateway, for visitors to the website to access a categorised area for advice and tips, to name just a few things!
Our technical expertise allowed us to include all the required features with ease. Due to Teach My Kids changing and evolving as it grows, we are able to add extra features to the website as and when needed.
