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College Works
We were asked by the client to design and develop their website with a modern and functional feel for college students.
They needed a website design that would appeal to college students looking for a place to study.
The website also needed to have clear links and navigation so that students could find career information quickly and with ease.
Category
Branding Strategy Logo Website Design Website Development
Client
Problem
The previous website was very outdated and not mobile-friendly, causing a poor user experience. Students were not using the website due to incoherent sections and usability issues.
Branding strategy, logo and website design requirements included:
Appealing to the target audience of primarily students and parents, the new logo and website design needed to have a modern vibe combined with simplicity.
A new design which clearly and simply organised the vast amount of information the website provided students and parents.
Following brand guidelines.
Website development requirements included:
New site structure.
Search function with filters
A content management system the client could easily use and edit themselves. They needed to update the content every academic year with new links, university information, dates and deadlines etc.
Content migration - There was also a lot of information that needed to be migrated over from the old website to the new website, whilst taking into account the new structure of the content management system provided.
Solution
Logo, Branding and Website Design
We incorporated a mortarboard hat within the logo to signify the website was aimed at students striving to get a good education and give it an academic feel. The use of updated colours gave it a more clean and modern feel.
The logo colours were used throughout the new website design for coherence. A balance use of vivid colours were used to highlight career paths, this followed through to other pages related to each career path.
Clear navigation, buttons and filter options on the homepage were designed to allow students to find career and college information with ease.
Website Development
We provided the client with a content management system that were able to get a handle on and use intuitively.
They were now able to add videos, images, dates, deadlines and useful information.
Two new filter options were provided:
One filter block allowed students and parents to visually view colleges and programs, with an extra function to easily switch between them.
A more advanced sitewide search function was created to allow visitors to the site to view all or filters through various options by enabling and disabling filters.
