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Flokk
We were asked by DeMontfort University to help them create an online platform for people to connect and collaborate with each other.
Category
Branding Strategy Logo Website Design Website Development
Client
Problem
The aim was to create a website to connect local businesses, professionals and freelancer within the local area.
The website needed to showcase their expertise to create networks and a place where others can source services. The website would also promote Leicester as a SMART city.
Logo and website design requirements included:
Giving the look and feel of a community
Intuitive website design
Appealing to a wide variety of users: from lecturers and individual to freelancers and larger businesses
Website development requirements included:
Creating an interactive map - connecting people and businesses
Creating a business directory
Providing an easy to use content management system
Ability to export data with ease
Solution
Logo, Branding and Website Design
The clever use of typography, colour and imagery was used to create the logo.
This tied in the name of the website Flokk to the logo. The colours used for the logo and throughout the website were chosen to give the website a professional feel, with the use of a brighter, vibrant colour to engage and keep the attention of visitors to the website.
Website Development
We provided the client with a website that met all of the requirements including finding an innovative way to present the interactive map on the website.
