Not sure about which colours go together? Will the colours you have chosen portray the right image?
Colour can influence people in many ways, it can bring back memories and affect our mood.
Choosing colours for a website is the same as choosing colours for your house. You want to find colours that look good together, without making your eyes hurt or making you squint!
The Colour Wheel
Using a colour wheel will help you decide which colours go together.
The primary colours are red, blue and yellow (you cannot make these colours by mixing other colours together). Many websites are based around these 3 colours.
Secondary colours are made by mixing 2 primary colours,
e.g. red + blue = purple
yellow + blue = green
red + yellow = orange.
Therefore these colours go well together.
Colours that sit next to each other on the colour wheel, also work well, especially when you play around with the shades used.
Colour triads are colours taken from 3 points on the colour wheel (as if an equilateral triangle were placed on the wheel and the 3 points are the colours that go well together)
Complementary colours are colours that are opposite each other in the colour wheel. These will give vivid colour combinations, good to use if you want something to stand out.
The Meaning of Colour
Colours mean different things to different people and cultures. When using colour in business for the purpose of brand identity and logo design, the psychological trait of colours may help you decide on which colours to use.
Here are some general positive associations (these are not set in stone as different people and cultures associate colours in different ways):
Common Colour Associations
Red - motivation, power, prosperity, love
Blue - trust, sincerity, calming, wisdom, confidence
Green - life, growth, health, prosperity
Orange - vigour, intelligence, creative
Black - dignity
White - purity, peaceful
Yellow - energy, warmth, happiness, logical
Purple - creative, wisdom
If you have already got a website why not try using a tool that will take the colours of your site and give you a palette to work from, or generate colours themes, good for brand identity.
How to Select the Perfect Colours for Your Brand
Start by identifying your brand’s core values and personality. Consider the emotions and messages you want to convey.
Use tools like colour wheels or online palettes to find harmonious colour combinations that reflect your brand.
Test different colour schemes with your audience to ensure they resonate and create the right impact.
By carefully selecting the right colours, you can make your website visually appealing that leaves a lasting impression on visitors.
