The booking sites take their cut either way. Your own site could have taken that booking.
Where the money goes
Someone sees the place on Instagram. They like the look of it. A friend has been and said it was lovely.
Then they search your name, land on a booking site and book there.
You have just paid a fifth of that stay to a company whose only job was listing you. The guest already wanted to come.
Worth working out
Take what came in through the booking sites last year. Knock off the share they kept.
That is roughly what you paid to be introduced to people who already knew your name.
For most places we look at, it is more than this whole job would cost.
Why it happens
Lovely photographs, but nothing that tells them what Tuesday actually looks like. The platform spells it out, so they trust the platform.
On the booking site it is right there. On yours it is behind an enquiry form. People do not fill in forms to find out a number.
Three taps on the platform. On your site it is an email and a wait. Every extra step sends someone back.
Escape. Unwind. Reconnect. Yours says them too, so nothing about the words makes anyone choose you.
None of that is about how good the place is.
What it costs
The character of the place is why people come. We are not going to sand it off.
Who you would be dealing with
We are a digital team and we keep the whole job in one place. The words, the pictures, the booking side, all of it.
Write in November and you hear back from the people who would be doing the work. There is nobody in between.
We know your year has a shape. Nobody sensible starts this in July.
Next step
Send us your website and tell us roughly how much of your business comes through the booking sites. You will get an answer within one working day, with a price. We will tell you honestly whether we can help.
Get in touchNovember to February is the sensible window.
